Multifamily Website Migration & Platform Consolidation
Overview
I’ve been leading a phased digital transformation for the WNFC—improving UX, designing landing pages, and building a long-term roadmap to migrate from Wix to WordPress with a future-proof martech stack.
What I’VE Learned
I learned how to balance immediate needs with a larger vision—building trust with stakeholders while steering a complex transformation. I also deepened my understanding of martech integration, nonprofit org dynamics, and web strategy for sports brands.
WHAT’S BEEN CHALLENGING
I learned how to balance immediate needs with a larger vision—building trust with stakeholders while steering a complex transformation. I also deepened my understanding of martech integration, nonprofit org dynamics, and web strategy for sports brands.
IMPACT & KEY RESULTS
I improved site usability, delivered SEO-friendly landing pages for teams and campaigns, and created a comprehensive strategy that led to a board-approved $40K migration roadmap. The work set the foundation for a scalable, sponsor-ready digital ecosystem aligned with the league’s future goals.