Multifamily Website Migration & Platform Consolidation
Overview
I managed the launch of Varsity Spirit’s first-ever mobile app for the NCA All-Star National Championship, used by over 58,000 attendees. The app centralized live schedules, venue maps, scores, and interactive features.
What I’VE Learned
I learned how to rapidly launch digital products under pressure, how to design experiences for large live audiences, and how to align internal teams around first-time tech adoption. It sharpened my product-thinking mindset and MVP delivery skills.
WHAT MADE IT CHALLENGING
We had just weeks to launch an app that would support thousands of users, many of whom were unfamiliar with digital event tools. There were no internal frameworks, and I had to create process from scratch while educating stakeholders on why it mattered.
IMPACT & KEY RESULTS
The MVP app was launched on time, supported 58K+ attendees, and delivered real-time value through live scoring, wayfinding, and engagement tools. It also marked the brand’s first step into digital lead capture and event tech strategy, setting the tone for future innovation.